In the digital age, data has become the new currency that businesses use to seek dominance in their respective industries. It’s the thing that has powered Google’s advertising business to become a $100 billion-per-year juggernaut. It’s how Amazon manages to put just the right product in front of users to induce them to make a purchase. It’s even how Netflix knows what you want to watch before you do.
At the same time, however, the massive stores of data that businesses hold on to can be an enormous liability, as well. Not a week seems to go by that we don’t hear of a company that has suffered a massive data breach. Sometimes, the damage is so widespread that it affects millions of people. When it happens to a small business, however, it can be disastrous.
That’s why it’s mission-critical for small businesses to raise their data defense posture before they become another sad statistic. In practice, doing so is much easier than many may assume. Here are four no-nonsense steps to get the job done.
First – Eliminate Unnecessary Data
The first step a business should take to improve data security is to minimize their vulnerability by getting rid of stored data that’s …
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